Margin is not GMV. Use the referral and other fee inputs to match your current TikTok Shop category and statement data.
Net margin0%
Net profit/order$0
Fee + commission stack0%
Margin is the number that decides whether you can scale
A product can look excellent at gross margin and still fail after referral fees, creator commission, fulfillment, refunds, ads, and settlement adjustments. Use net margin to decide what to promote, what to reorder, and what to kill.
| Margin range | Action |
|---|---|
| 25%+ | Scale with controlled ad tests and creator offers. |
| 15-25% | Viable, but monitor refunds and commission creep. |
| Under 10% | Fix economics before adding spend. |
Dashboardly calculates true SKU-level margin from connected TikTok Shop data, including refunds, fees, commissions, COGS, and ad spend.
