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Dashboardly vs TikTok Seller Center: What You Are Missing
TikTok Seller Center shows GMV but not real profit. Discover the metrics Seller Center hides and how Dashboardly fills the gaps.
On TikTok Shop, a single stockout can cost you more than just lost sales — it kills your algorithm momentum, stops affiliate promotion, and takes days to recover. Yet most sellers manage inventory in spreadsheets or not at all.
| Metric | What It Tells You | Target |
|---|---|---|
| Inventory Turnover | How fast you sell through stock | 6-12x/year |
| Sales Velocity | Units sold per day per SKU | Track trend direction |
| Reorder Point | When to place new orders | Varies by lead time |
| Safety Stock | Buffer against demand spikes | 2-4 weeks of avg sales |
| Dead Stock | Inventory that is not selling | Keep under 10% |
| Stockout Rate | How often you run out | Under 5% |
If you use Fulfilled by TikTok, you need to plan even further ahead:
Rule of thumb: Keep 3-4 weeks of projected sales in FBT at all times. Send replenishment when you hit 2 weeks of supply remaining.
Dashboardly tracks inventory levels per SKU, calculates days of supply based on your actual sales velocity, and alerts you when it is time to reorder — before you stockout.
Dashboardly monitors your inventory and alerts you before problems happen.
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