Dashboardly and Mergoio both promise the same thing on the surface: real TikTok Shop profit after every fee. The differences show up once you look at currency, agency support, and how affiliate data is calculated. For US sellers, anyone running multi-shop, or any brand that invoices creator commissions — these three differences decide which tool fits.
Mergoio is a UK-built TikTok Shop profit tracker priced exclusively in GBP (£29-£63/mo). Dashboardly is USD-native ($29-$399/mo seller plans), an Official TikTok Shop Partner, with a dedicated agency ladder ($249-$599/mo) that ships white-label reports, sub-accounts, and team seats Mergoio does not offer.
Key takeaways:
Pricing and feature claims below are current as of May 23, 2026, based on publicly listed information on mergoio.com. Vendors update pricing frequently — verify on each product's current site before final decision.
Dashboardly is built for the full TikTok Shop seller lifecycle in USD — from $29/mo Starter to a dedicated agency ladder ($249-$599/mo) with white-label client reports, sub-accounts, and team seats. We run exclusively on TikTok's Open API.
Mergoio is a UK-priced (GBP-only) TikTok Shop profit tracker with four flat tiers (£29-£63/mo) that vary by order volume. Its strengths are real: a 30-day no-card trial, predictive affiliate fee calculation, and "unlimited seller accounts" on every tier. It is positioned at solo sellers and small brands, primarily in the UK market.
The practical question: are you a US-based seller or agency that needs net profit tracking in your home currency, with a real multi-client product for client shops? Or are you a UK solo seller comfortable with GBP billing and no agency features? Both are valid use cases — for different buyers.
Currency is the first practical filter. Mergoio publishes only in GBP. Dashboardly publishes in USD. For US, EU, APAC, and LATAM sellers, the FX layer matters — both for invoicing and for budgeting against US-denominated TikTok Shop revenue.
| Tier | Dashboardly (USD) | Mergoio (GBP / ~USD) | Orders/mo (Mergoio) |
|---|---|---|---|
| Starter | $29/mo | £29 (~$36) | 500 |
| Growth / Mid-tier | $79/mo (Growing, 5,000 orders, 3 shops, 5 seats) | £39 (~$49) — 3,000 orders | 3,000 |
| Pro | $199/mo (20,000 orders, 5 shops, unlimited seats) | £49 (~$61) — 7,500 orders | 7,500 |
| Enterprise / Top single-brand | $399/mo (50,000 orders, 10 shops) | £63 (~$79) — 15,000 orders | 15,000 |
| Agency Starter | $249/mo — 10 shops, 30,000 orders, white-label reports | Not offered | — |
| Agency Growth | $399/mo — 20 shops, 75,000 orders | Not offered | — |
| Agency Pro | $599/mo — 40 shops, unlimited orders | Not offered | — |
| Annual discount | Up to 20% off (saves up to $958/yr) | Not advertised | — |
At the entry tier, Dashboardly Starter ($29/mo) is cheaper than Mergoio Starter (£29 ≈ $36). At mid-tier, Mergoio is cheaper than Dashboardly Growing ($79 vs ~$61), though Dashboardly Growing includes 5,000 orders, 3 shops, and 5 team seats vs Mergoio Growth's 3,000 orders. The real divergence is at the agency layer — where Mergoio simply does not compete.
For the full Dashboardly tier breakdown including agency plans, see our pricing page.
A common reason brands and agencies write to us is that they've evaluated three or four TikTok Shop tools and found none of them built for multi-client work. We pulled the public-feature documentation for the top tools in the category and ran the same checklist across each. Here is what we found.
| Agency Feature | Dashboardly | Mergoio | HiveHQ | Kixmon | TrueProfit |
|---|---|---|---|---|---|
| Dedicated agency tier | Yes — 3 tiers | No | No | Marketed only, no agency-specific features | No |
| White-label client reports | Yes | No | No | No | No |
| Per-client sub-accounts | Yes — 10-∞ | No | No | No | No |
| Team seats published | Yes — 2-∞ per tier | No | No | No | Yes (top tier) |
| Multi-client dashboard rollup | Yes | Unclear ("unlimited accounts") | No | Implied | Yes (multi-store) |
| Partner / reseller program | Yes — 25% × 12 mo | No | No | No | No |
| Public agency case studies | Coming | No | No | No | No |
The pattern is clear: the agency segment in TikTok Shop tooling is genuinely underserved. If you manage 5, 10, or 25 client shops, no incumbent tool was built around that workflow. We launched Dashboardly's Agency tier in May 2026 specifically because that was the gap. For the tool-by-tool agency-readiness scorecard across the five direct profit-analytics competitors, see our pillar guide on the Best TikTok Shop Tools for Agencies (2026) with the full Agency-Readiness Index (ARI) methodology.
| Capability | Dashboardly | Mergoio |
|---|---|---|
| Real Net Profit Tracking | Yes | Yes |
| SKU-Level P&L | Yes | Yes |
| Date-Specific COGS | Yes | Yes |
| TikTok Ads (Standard) Integration | Yes | Yes |
| GMV Max Integration | Yes | Not specified |
| ROAS, ACOS, TACOS, MER metrics | Yes | Partial — ROI focus, ACOS/TACOS not labeled |
| Affiliate Tracking | Yes — reconciled settlement data | Yes — predictive estimates |
| Settlement Analytics | Yes | Yes |
| Inventory Forecasting | Yes | Not advertised |
| Customer LTV Analytics | Yes | Not advertised |
| Mobile App | No | No |
| Currency | USD | GBP only |
| Free Trial | 14 days | 30 days, no card |
| Annual Discount | Up to 20% off | Not advertised |
| Public Reviews (G2/Capterra/Trustpilot) | Building | None listed |
| Official TikTok Shop Partner | Yes | Not publicly listed |
Mergoio's homepage advertises "predictive affiliate fee calculation" — the platform estimates commission costs before TikTok's settlement data arrives. This is genuinely useful for forward-planning. It is not the same as reconciled commission data.
Dashboardly tracks affiliate commissions at the settlement level, pulling reconciled data from TikTok's Open API. For brands that need accurate creator P&L for invoicing, commission disputes, or end-of-month accounting, settlement-level data is the more defensible source.
Practical impact: if a creator drives $10,000 in attributable GMV with a 15% commission rate, the predicted commission is $1,500. The actual settlement after returns, holds, and adjustments might land at $1,340 or $1,580 depending on the cohort. For internal reporting, the predicted number is fine. For paying creators or reporting to clients, you want the reconciled number.
For more on how affiliate economics work on TikTok Shop, see our deep dive on TikTok Shop affiliate commissions, payouts, and clawbacks.
Mergoio is a reasonable choice in specific situations:
You are a UK-based solo seller comfortable billing in GBP. The native UK pricing avoids FX friction. The 30-day no-card trial is genuinely the longest in the category — kudos to Mergoio for that.
You want predictive affiliate estimates for forward planning. If your use case is forecasting next month's affiliate spend (not invoicing creators), the predictive model is fine and arguably faster than waiting for settlement.
You manage one or two TikTok Shops and have no plans to scale to multi-client. Mergoio's flat-tier structure works for single-operator brands. There is no agency overhead because there is no agency tier.
Use Dashboardly when any of the following applies:
You bill in USD and want USD-native invoicing. For US, EU, APAC, or LATAM operators, USD pricing means no FX layer on monthly bills and clean accounting against USD-denominated TikTok Shop GMV.
You manage more than one shop — or any client shops. Dashboardly's Agency tier (from $249/mo) includes 10 shops, 10 team seats, 10 sub-accounts, white-label PDF reports, and partner-program access. Mergoio publishes none of these.
You need reconciled affiliate data, not estimates. Settlement-level commission tracking matters for any brand paying creators or reporting client P&L. The predicted-vs-reconciled difference shows up most painfully at month-end.
You want vendor due diligence with a verifiable presence. Dashboardly is an Official TikTok Shop Partner with a published team, documented support process, and a growing review presence. Mergoio is not listed on G2, Capterra, or Trustpilot, and its public team page is not available.
Mergoio earns credit on two specific things: the 30-day no-card trial (best in category) and the predictive affiliate calculation (a genuinely useful forecasting feature). For a UK solo seller running one shop in GBP, it is a perfectly reasonable choice. For a US-based brand, any multi-shop operator, or any agency, the gaps add up — currency, agency tooling, reconciled data, and review presence each work against it.
Dashboardly was built USD-first with agency operators in mind. Our Agency tier ($249-$599/mo) is the part of the market Mergoio simply does not compete in. For everything else, the comparison is closer than the marketing pages suggest — but currency and agency support are the practical decision-makers.
At the entry tier, no — Dashboardly Starter ($29/mo) is cheaper than Mergoio Starter (£29 ~$36/mo). At mid-tier, Mergoio Pro (£49 ~$61/mo) is cheaper than Dashboardly Growing ($79/mo). The comparison reverses once you need an agency tier, USD-native invoicing, or annual savings — Mergoio offers none of these.
Mergoio does not publish a dedicated agency tier, white-label client reports, multi-client dashboard, team seat structure, or partner program. Their "unlimited seller accounts" mention is not documented as multi-client functionality. Dashboardly's Agency Starter at $249/month explicitly covers 10 client shops, 10 team seats, and white-label PDF reports.
No. Mergoio prices exclusively in GBP. Their pricing page and profit calculator both display GBP only, with no USD, EUR, or multi-currency option. For US-based sellers and agencies, this means FX conversion on every invoice. Dashboardly prices in USD natively.
Mergoio uses "predictive affiliate fee calculation" — estimates commission costs before settlement arrives from TikTok. Dashboardly uses reconciled settlement data from TikTok's Open API. For invoicing creators or reporting to clients, reconciled data is the more defensible source.
No. Mergoio does not have a listing on G2, Capterra, or Trustpilot at the time of writing. Testimonials on their homepage are from individuals without verifiable shop URLs or LinkedIn profiles. For agencies running vendor due diligence, this is a relevant signal.
For a head-to-head against HiveHQ, see Dashboardly vs HiveHQ. Against Kixmon, see Dashboardly vs Kixmon. Against TrueProfit, see Dashboardly vs TrueProfit. Against FastMoss, see Dashboardly vs FastMoss. For the agency-readiness scorecard and Agency-Readiness Index (ARI), see our pillar on the Best TikTok Shop Tools for Agencies (2026). For the full category overview, see our 2026 TikTok Shop analytics tools guide.
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