Dashboardly and TrueProfit both help e-commerce sellers track real profit. But they come from very different starting points. Dashboardly was built from the ground up for TikTok Shop. TrueProfit was built for Shopify and later added TikTok Shop as a secondary channel. That distinction matters more than you might think.
Dashboardly is a TikTok Shop analytics platform that calculates true profit after all fees, ad spend, shipping, COGS, and refunds at the SKU level. It includes inventory forecasting, customer LTV, and team collaboration. Plans start at $29/month.
TrueProfit is a Shopify-first net profit analytics platform (rated 4.9 on Shopify App Store with 700+ reviews). It added TikTok Shop support for select regions. Its Shopify plans range from $35 to $200/month, with a $29/month TikTok Shop plan.
| Feature | Dashboardly | TrueProfit |
|---|---|---|
| TikTok Shop US Support | Yes | No (UK, VN, MY, ID, TH only) |
| SKU-Level Profit | Yes | Yes |
| Real-Time P&L | Yes | Yes |
| TikTok Ads Sync | Yes | Yes |
| Affiliate Tracking | Yes | Yes |
| Inventory Forecasting | Yes — demand prediction, reorder alerts | No |
| Customer LTV | Yes | Yes (Shopify only) |
| Multi-Channel Ads | TikTok Ads | Yes — Facebook, Google, TikTok, Amazon, Snapchat, Pinterest |
| Shopify Integration | No | Yes — core platform |
| Multi-Shop | Yes — up to 25 shops | Yes |
| Mobile App | Coming soon | Yes |
| Geographic Sales Map | Yes | No |
| Team Collaboration | Yes — 2 to unlimited seats | Limited |
| Cohort Analysis | No | Yes (Shopify) |
Critical for US sellers: TrueProfit's TikTok Shop integration currently supports the UK, Vietnam, Malaysia, Indonesia, and Thailand. If you sell on TikTok Shop in the United States, TrueProfit does not yet support your market. Dashboardly fully supports US TikTok Shop sellers.
| Detail | Dashboardly | TrueProfit |
|---|---|---|
| TikTok Shop Plan | $29–$399/month (4 tiers) | $29/month (single tier) |
| Shopify Plans | N/A | $35–$200/month |
| Free Trial | 14 days (card required) | 14 days |
| Pricing Published | Yes — all tiers listed | Yes |
Dashboardly was designed specifically for TikTok Shop from day one. Every feature — from fee structure tracking to affiliate commission breakdowns — is built around how TikTok Shop actually works. TrueProfit adapted its existing Shopify infrastructure to add TikTok, which means some TikTok-specific nuances may not be as deeply integrated.
This is the dealbreaker for many sellers. If you sell on TikTok Shop in the United States, TrueProfit does not currently support your market. Dashboardly does, with full API integration for US shops.
Dashboardly includes demand prediction, configurable reorder points, and automated low-stock alerts. TrueProfit does not offer inventory features on any plan. For TikTok Shop sellers where viral demand can deplete stock overnight, this is a significant advantage.
Dashboardly offers 2 to unlimited collaborator seats depending on plan. This makes it suitable for agencies managing multiple client shops with dedicated team members.
TrueProfit syncs ad spend from Facebook, Google, TikTok, Amazon, Snapchat, Pinterest, and more. If you run ads across many platforms and need unified attribution, TrueProfit has broader coverage.
If Shopify is your primary platform and TikTok Shop is secondary, TrueProfit is the more mature choice. With 700+ reviews and a 4.9 rating on the Shopify App Store, it is a proven Shopify tool. Dashboardly does not integrate with Shopify.
TrueProfit has a mobile app for checking profits on the go. Dashboardly's mobile app is coming soon.
TrueProfit offers cohort analysis for Shopify stores, helping you understand customer retention patterns over time. Dashboardly does not currently offer cohort analysis.
| Choose | If you |
|---|---|
| Dashboardly | Sell on TikTok Shop in the US. Need TikTok-specific profit tracking with deep fee integration. Want inventory forecasting for viral demand. Run an agency managing TikTok shops. |
| TrueProfit | Sell primarily on Shopify with TikTok as secondary. Are in a supported TikTok region (UK, VN, MY, ID, TH). Need multi-channel ad attribution across 6+ platforms. Want a mobile app today. |
These are not directly competing tools for most sellers. If TikTok Shop is your primary or only channel — especially in the US — Dashboardly is the clear choice because TrueProfit does not yet support the US TikTok market. If Shopify is your primary platform and TikTok Shop is a secondary channel in a supported region, TrueProfit makes sense as part of your Shopify stack.
The deciding factors are simple: where you sell, which platform is primary, and whether you need inventory management. For TikTok-first sellers, Dashboardly delivers deeper TikTok integration and features TrueProfit has not built yet.
As of early 2026, TrueProfit's TikTok Shop integration supports the UK, Vietnam, Malaysia, Indonesia, and Thailand. US TikTok Shop sellers should use Dashboardly, which fully supports the US market.
Dashboardly is built specifically for TikTok Shop with deep integration into TikTok's fee structure, affiliate system, and ad platform. TrueProfit is primarily a Shopify profit tracker that added TikTok Shop as a secondary channel.
For TikTok-first or TikTok-only sellers, Dashboardly offers deeper integration, US market support, inventory forecasting, and TikTok-specific features. TrueProfit is better for Shopify-first sellers who also sell on TikTok in supported regions.
Dashboardly gives you true profit per product, creator, and campaign — with every TikTok fee, refund, and commission already calculated.
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