If you are evaluating Dashboardly and HiveHQ for TikTok Shop, you are looking at two different product philosophies. HiveHQ sells a Profit Dashboard and an Affiliate Bot as separate subscriptions. Dashboardly focuses on profit tracking, reconciled affiliate data, and a dedicated agency tier — in one platform. We do not sell creator outreach automation. If you need that, the math below shows what the combined HiveHQ cost looks like. If you do not, the comparison is mostly about depth of profit data and agency tooling.
HiveHQ sells two products: Profit Dashboard ($0-$399/mo) and Affiliate Bot ($350-$400/mo). If you only need profit tracking, compare HiveHQ's Profit Dashboard to Dashboardly ($29-$399/mo seller plans, Agency tier from $249/mo). If you need both profit + creator outreach automation, the combined HiveHQ cost is $389-$799/mo — Dashboardly does not sell outreach automation but includes reconciled affiliate tracking.
Key takeaways:
Pricing and feature claims below are current as of May 23, 2026, based on publicly listed information on hivehq.ai. Vendors update pricing frequently — verify on each product's current site before final decision.
Dashboardly is a single platform for TikTok Shop profit, affiliate, and inventory analytics — sold as one subscription with a dedicated agency ladder (Agency Starter at $249/mo, Agency Growth at $399/mo, Agency Pro at $599/mo). One login, one bill, one set of permissions. We focus on what we do well: net profit, reconciled affiliate commissions, and agency client reporting.
HiveHQ is two separate products: a Profit Dashboard ($0-$399/mo based on order volume) and an Affiliate Bot ($350-$400/mo based on creator reach). They share a brand but are billed, scoped, and operated separately. The Profit Dashboard covers the analytics layer; the Affiliate Bot handles creator outreach automation, which is a workflow we deliberately do not build.
The practical question: do you need creator outreach automation alongside profit tracking? If yes, the comparison is bundled cost vs single subscription with reconciled affiliate data. If no, the comparison is depth of profit tooling and agency support, where Dashboardly was built for agency workflows from day one.
For agencies managing 5, 10, or 25 client shops, vendor selection is not just about price or features. It is about platform risk to your clients' accounts.
HiveHQ's Affiliate Bot, per their own marketing, provisions a dedicated VPS per client to handle creator outreach automation inside TikTok Seller Center. This is a different architecture from the Profit Dashboard, which connects via standard TikTok Shop APIs. Agencies should evaluate this carefully against TikTok's 2026 community guidelines updates, which have tightened policies on automation and third-party scripts.
Dashboardly is an Official TikTok Shop Partner and operates exclusively on TikTok's Open API across every feature — profit, affiliate, inventory, ads. There is no automation layer, no VPS-based session, no third-party scripts in your client's Seller Center.
Why this matters operationally: if a client shop is suspended over a third-party integration question, the cost to the agency is the entire client account — recovery time, lost MRR, reputation. For agency operators, the platform that runs on official APIs is the conservative choice. We built Dashboardly that way on purpose.
For the operations playbook on managing multiple client shops, see Dashboardly for Agencies.
If your evaluation is "Profit Dashboard only," HiveHQ and Dashboardly land in similar price bands by order volume. If your evaluation includes creator outreach automation, HiveHQ's two-product approach adds a second monthly bill. We do not sell outreach automation — this section is for buyers comparing both functions side by side.
| Your use case | HiveHQ (combined) | Dashboardly |
|---|---|---|
| Profit tracking only — under 250 orders/mo | $0/mo (free tier) | $29/mo (Starter, 1,500 orders) |
| Profit tracking only — 1,500-10,000 orders/mo | $39-$99/mo | $29-$79/mo |
| Profit tracking only — 20,000+ orders/mo | $199-$399/mo | $199-$399/mo |
| Profit + creator outreach ($50K+ GMV brand) | $199 + $400 = $599/mo | $199/mo (Pro) + we do not sell outreach automation |
| Agency managing 5+ client shops | $399 + $400 = $799/mo (no agency-specific features) | $249/mo (Agency Starter — 10 shops, white-label reports, 10 sub-accounts) |
| Agency managing 20+ shops | Sales call required | $399-$599/mo (Agency Growth or Pro) |
The clean comparison is at the agency layer. A 5-shop agency running HiveHQ's Dashboard ($199-$399/mo) plus the Affiliate Bot ($400/mo) is paying $599-$799/mo without dedicated multi-client tooling. Dashboardly's Agency Starter ($249/mo) ships white-label reports, sub-accounts, and 10 shops in one bill.
For Dashboardly's full plan structure, see our pricing page, the 2026 TikTok Shop analytics tools guide, or — for agency operations specifically — the Best TikTok Shop Tools for Agencies (2026) pillar with the Agency-Readiness Index (ARI).
| Capability | Dashboardly | HiveHQ |
|---|---|---|
| Real Net Profit Tracking | Yes | Yes — Profit Dashboard only |
| SKU-Level P&L | Yes | Yes |
| COGS & Expense Tracking | Yes | Yes |
| TikTok Ads (Standard + GMV Max) Integration | Yes | Yes |
| ROAS, ACOS, TACOS, MER metrics | Yes | Partial — referenced in blogs, not on product page |
| Affiliate Commission Reconciliation | Yes — settlement-level, built in | Yes — separate Bot product, $350-$400/mo |
| Creator Outreach Automation | We do not build this | Yes — Affiliate Bot |
| Inventory Forecasting | Yes | Not advertised |
| Customer LTV Analytics | Yes | Not advertised |
| Dedicated Agency Tier | Yes — three tiers ($249/$399/$599) | No |
| White-Label Client Reports | Yes — all Agency tiers | No |
| Multi-Client Sub-Accounts | Yes — 10/15/unlimited | No |
| Team Seats Published | Yes — 2/5/10/15/unlimited per tier | Not published |
| Annual Pricing Discount | Yes — up to 20% off | Not advertised — monthly only |
| Free Trial / Free Tier | 14-day free trial, all tiers | Free tier (250 orders/mo) — no trial of paid features |
| TikTok Shop API Approach | Official TikTok Shop Partner — Open API only | Open API (Dashboard) + dedicated VPS (Affiliate Bot) |
HiveHQ's own blog post titled Should you use an agency or build in-house takes an explicitly neutral stance. There is no dedicated agency tier on their pricing page, no white-label, no multi-client dashboard, and no published partner program. The $399 Enterprise tier is positioned as "personalized onboarding" for a single growing brand.
Dashboardly's Agency ladder was built around the actual agency workflow:
| Agency Need | Dashboardly Agency Starter ($249/mo) | HiveHQ ($399 Enterprise) |
|---|---|---|
| Shops managed | 10 | Single brand |
| Team seats | 10 | Not published |
| Sub-accounts (per-client logins) | 10 | No |
| White-label client reports (PDF) | Yes | No |
| Multi-client dashboard rollup | Yes | No |
| Affiliate tracking included | Yes — reconciled | +$350-$400/mo separate product |
| Partner program (revenue share) | 25% recurring × 12 months | No |
For the agency operations playbook, see our guide on managing multiple TikTok Shop clients.
HiveHQ makes sense in specific scenarios:
You are under 250 orders/mo and want a free profit dashboard. HiveHQ's free tier is genuinely one of the most generous in the category — all features unlock, you just cap at 250 orders. For pre-launch sellers or first-three-month operators, this is a real benefit.
Creator outreach automation is your primary need. HiveHQ's Affiliate Bot is a substantial product on its own, with a creator database, Smart Follow-Up automation, and outreach workflows. If creator volume is your bottleneck and you already have profit reporting elsewhere, the Bot can stand alone — provided you have evaluated the integration mechanism for your client risk tolerance.
You are a single brand willing to manage two subscriptions. If you do not need an agency tier, white-label reports, or multi-shop rollup, the two-product approach can work — provided the combined $389-$799/mo aligns with your revenue scale.
Use Dashboardly when any of the following applies:
One bill for profit + reconciled affiliate + inventory. Procurement is simpler. Permissions are unified. Reporting reconciles automatically. For most growing brands, this alone justifies the choice.
Agency tooling built for agencies. White-label PDF reports, per-client sub-accounts, multi-shop rollup, deal-registration protection, and a 25% recurring partner program. We started shipping the agency ladder in May 2026 because the existing market did not address it.
Open-API-only, Official TikTok Shop Partner. Every Dashboardly data feed runs through TikTok's documented Open API. For agencies whose clients' shops matter, this is non-negotiable.
Annual savings and predictable per-shop math. Dashboardly tiers publish exact order limits, shop counts, and seat counts. Agency Starter at $249/mo = 10 shops, 30,000 orders/mo combined, 10 team seats, 10 sub-accounts. You can do the unit economics on a napkin.
HiveHQ's free tier is the right starting point for very early sellers, and their Affiliate Bot is a serious product on its own. The honest read: if you only need profit tracking, the two platforms are competitive at most order volumes — pick on feature depth, not price. If you need creator outreach automation, you are choosing between HiveHQ's two-subscription path ($389-$799/mo) and combining Dashboardly with a separate outreach tool. For agency operators specifically, the comparison gets one-sided — Dashboardly's Agency ladder, white-label reports, and Open-API-only integration approach were built for that workflow.
If you are already on HiveHQ Free and not running affiliate campaigns, there is no urgency to switch. If you are paying for both HiveHQ products today and managing client shops, run the numbers against Dashboardly's Agency Starter at $249/mo.
HiveHQ sells two separate products. The Profit Dashboard runs from $0 (free tier, 250 orders/mo) to $399/month based on order volume. The Affiliate Bot runs $350 to $400/month based on creator reach. If you need both functions, the combined monthly cost is between $389 and $799. Dashboardly does not sell creator outreach automation, but offers profit tracking with reconciled affiliate data starting at $29/month, with the Agency Starter tier at $249/month covering ten shops, ten team seats, and white-label client reports.
HiveHQ offers a free Profit Dashboard tier capped at 250 orders per month. All features unlock at every paid tier, with order volume being the only difference. The free tier is useful for sellers under 250 orders monthly. Above that threshold, paid Profit Dashboard tiers run from $39/month to $399/month. The Affiliate Bot is sold separately.
HiveHQ does not publish a dedicated agency tier, white-label client reports, multi-client dashboard, or partner program. Their own blog on agency-vs-in-house takes a neutral stance. The Enterprise tier at $399/month provides personalized onboarding for single brands but is not built for managing multiple client shops. Dashboardly's Agency tier starts at $249/month with white-label reports and 10 sub-accounts.
HiveHQ's Profit Dashboard integrates via standard TikTok Shop APIs. The Affiliate Bot uses a separate mechanism: HiveHQ provisions a dedicated VPS per client to handle creator outreach automation inside TikTok Seller Center. Agencies managing multiple client shops should evaluate this carefully against TikTok's 2026 community guidelines updates. Dashboardly is an Official TikTok Shop Partner and operates exclusively on TikTok's Open API across all features.
Yes. Some brands run Dashboardly for reconciled profit reporting and use HiveHQ's free Profit Dashboard tier or its Affiliate Bot for outreach automation. For most sellers and all agencies, a single subscription is simpler to operate and audit.
For a head-to-head against FastMoss, see Dashboardly vs FastMoss. Against Kixmon, see Dashboardly vs Kixmon. Against TrueProfit, see Dashboardly vs TrueProfit. For agency-specific scorecards and the Agency-Readiness Index (ARI), see our pillar guide on the Best TikTok Shop Tools for Agencies (2026). For a broader category overview, see our 2026 TikTok Shop analytics tools guide.
Profit, reconciled affiliate, inventory, and client reporting in one subscription. Open TikTok Shop API only.
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