LTV Calculator
Calculation Results
Customer LTV
$0.00
Max Acceptable CAC (3:1)
$0.00
Lifetime Revenue per Customer
$0.00
Year 1 Revenue per Customer
$0.00
Customer LTV tells you what a repeat buyer is really worth over their relationship with your shop. On TikTok Shop, the average buyer makes 3.2 purchases per quarter and sticks with shops that deliver consistently. This calculator shows the LTV number that should anchor every ad budget, every affiliate rate, and every retention decision you make.
$95
Median LTV (12 mo)
3.2
Orders per quarter (avg)
42%
90-day repeat rate
4×
LTV multiplier vs AOV
The formula
Formula
LTV = Avg Order Value × Orders per Customer per Year × Customer Lifetime (Years) × Gross Margin
Worked example: $28 AOV, 3.2 orders/quarter, 18-month avg lifetime
| Line item | Amount |
|---|---|
| Average order value (AOV) | $28 |
| Orders per quarter | 3.2 |
| Orders per year | 12.8 |
| Average customer lifetime | 1.5 years |
| Gross LTV | $537 ($28 × 12.8 × 1.5) |
| Net margin per order (25%) | $7.00 |
| Net LTV (profit contribution) | $134 |
Benchmarks
| Beauty & skincare | $145 | 4.2× AOV |
| Health & wellness | $210 | 5.5× AOV |
| Food & beverage | $165 | 6.8× AOV |
| Fashion | $85 | 2.6× AOV |
| Electronics | $95 | 1.7× AOV |
| Home & kitchen | $120 | 2.7× AOV |
Source: anonymized data from 1,200+ Dashboardly-connected TikTok Shops, Jan–Dec 2025. Medians by category, net of refunds.
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