Do not negotiate from GMV. Creator commission has to fit inside contribution margin after COGS, fulfillment, referral fees, and other adjustments.
Net margin0%
Max commission0%
Creator payout$0
Creator payout should be a margin decision
High commission can unlock reach, but it can also turn every sale into a loss. Use the maximum sustainable commission as your negotiation ceiling, then add bonuses for performance instead of giving away margin upfront.
| Commission range | Use case |
|---|---|
| 10-15% | Healthy baseline for many products. |
| 15-25% | Works when margin and repeat purchase value support it. |
| 25%+ | Use carefully, often as a launch or creator-specific test. |
Dashboardly connects commission costs to real SKU margin so you know which creator deals are worth scaling.
