Feature Breakdown
Dashboardly and Shoplus solve different jobs. Dashboardly connects to your TikTok Shop API and calculates your real net profit after every fee, refund, and affiliate payout. Shoplus scrapes public TikTok data to show trending products, top creators, and category benchmarks. Neither replaces the other — but sellers often assume they do.
Which tool does what, clearly?
- Dashboardly ($29/mo) — tracks YOUR shop's profit in real time. Connects via TikTok Shop API, reads every order, applies COGS, fees, refunds, affiliate costs, ad spend. Answers: "am I making money on SKU X?"
- Shoplus ($29/mo) — analyzes public TikTok market data. Surfaces trending products, top-performing creators, category velocity. Answers: "what should I sell next?"
- Together — research on Shoplus, launch, then measure real P&L on Dashboardly. Two jobs, two tools.
At a glance: Dashboardly vs Shoplus
| Feature | Dashboardly | Shoplus |
|---|---|---|
| Starting price | $29/mo | $29/mo |
| Data source | Your TikTok Shop API | Public TikTok scrape |
| Tracks your real profit | Yes | No |
| Product research | No | Yes |
| Net profit after fees | Yes, per SKU | Not possible |
| COGS tracking | Yes | No |
| Affiliate cost per creator | Yes | No |
| Trending products feed | No | Yes |
| Creator discovery | No | Yes |
| Multi-shop / agency mode | Yes ($29+) | Limited |
| LIVE shopping P&L | Yes | Public only |
Pricing side-by-side
| Plan | Dashboardly | Shoplus |
|---|---|---|
| Brand Starter | $29/mo (1 shop, 1,500 orders) | $29/mo |
| Brand Growing | $79/mo (3 shops, 5,000 orders) | $69/mo |
| Brand Pro | $199/mo (5 shops, 20,000 orders) | $149/mo |
| Agency Starter | $249/mo (10 shops, 30,000 orders) | Not offered |
| Agency Growth / Pro | $399–$599/mo (20–40 shops) | Not offered |
| Free trial | 14-day | Limited free tier |
The category confusion: profit vs analytics
The TikTok Shop tool space is fragmented, and "analytics" can mean two very different things. Research tools (Shoplus, Kalodata, FastMoss) analyze the MARKET — what's trending, who's winning, what categories are hot. Profit tools (Dashboardly, TrueProfit) analyze YOUR shop — what you actually made after costs.
The two are complementary, not substitutes. A research tool can't tell you if your top-selling SKU is profitable (it doesn't know your COGS). A profit tool can't tell you what to sell next (it doesn't see market-wide data). Sellers who conflate these categories end up either guessing their margins or flying blind on product trends.
What Dashboardly does, specifically
Dashboardly plugs into TikTok Shop's official API, pulls every order in real time, and calculates your true net profit. That means: gross sale minus referral fee (2–8% based on category), minus payment processing, minus any affiliate commission paid to creators, minus ad spend attributed to that order, minus the COGS you've entered for that SKU, minus refunds and chargebacks.
The output is a live P&L by SKU, by campaign, by creator, by time period. You can see that your beauty product is netting 22% margin while your kitchen gadget is losing money after returns. No research tool can tell you this because research tools don't have access to your cost data or your actual order details.
What Shoplus does, specifically
Shoplus scrapes public TikTok Shop signals — product listings, sales velocity estimates, creator video performance, LIVE shopping metrics — and turns them into research dashboards. You can filter by category, by price range, by growth rate. You can see which creators are posting about which products and what their engagement numbers look like.
What Shoplus can't do: see into your shop. It doesn't know your margins, your ad spend, or whether your top-selling product is actually making money. It tells you a product is trending market-wide. Whether YOU should sell it depends on cost math that lives outside Shoplus's reach.
Pricing: same starting point, different value curves
Both tools start at $29/mo — identical on paper, but you're buying fundamentally different capabilities. Shoplus's $29 opens a scraped database of public TikTok signals: trending products, creator estimates, category velocity. Dashboardly's $29 Starter opens real-time API access to YOUR shop: every order calculated, every fee tracked, per-SKU margin accurate to the cent.
Where pricing diverges is at higher tiers. Shoplus climbs toward $149/mo for deeper market data. Dashboardly scales through Brand Growing ($79) and Pro ($199) to dedicated Agency plans at $249, $399, and $599 — each adding more client shops, higher order capacity, and agency-specific features like branded reports, client portals, and 40% recurring partner commissions.
Who should choose which
New TikTok Shop seller, no products yet — Shoplus first, to pick products. Then add Dashboardly once orders start flowing.
Selling 1–5 SKUs, want to know if you're profitable — Dashboardly only. Research isn't your bottleneck; profit visibility is.
Scaling from $10K to $100K/mo — Both. Shoplus to spot category expansion opportunities; Dashboardly to make sure the expansion doesn't tank your overall margin.
Agency managing multiple shops — Dashboardly's Agency plans (Starter $249, Growth $399, Pro $599) handle 10–40 client shops with branded reports and 40% recurring commissions. Shoplus has limited multi-shop support.
Pre-launch research phase — Shoplus. Dashboardly needs a connected shop to work.
Content creator with existing audience — both. Shoplus to match products to your niche; Dashboardly once sales start.
Pros & cons, side by side
Dashboardly
- Real net profit per SKU — actual API data, not estimates
- Dedicated agency plans — Agency Starter from $249 (10 shops) up to Agency Pro $599 (40 shops)
- Affiliate cost attribution — know your true creator ROI
- 40% recurring partner commissions — on every agency tier ($249/$399/$599)
- No product discovery — doesn't tell you what to sell
- Requires a live TikTok Shop — can't use pre-launch
- No creator research — use a research tool to find affiliates
- No market-wide benchmarks — your data only
Shoplus
- Trending products feed — what's spiking market-wide
- Creator discovery — find affiliates to partner with
- Category intelligence — GMV, velocity, competitive data
- Pre-launch utility — works before you have a shop
- No real profit data — can't see your actual margin
- Per-account pricing at scale — no agency tier for multi-shop management
- Limited multi-shop — not built for agencies
- Public data only — estimates, not ground truth
