Feature Breakdown
EchoTik is one of the older TikTok Shop research tools — free tier, deep creator database, product discovery across markets. Dashboardly is the opposite: connects to your shop, calculates real net profit, answers whether your products are actually making money. Neither replaces the other. Sellers use one to find products and the other to measure them.
When to use which (and when to use both)
- Use EchoTik if — you're researching which products to sell, finding creators to partner with, or scanning market trends. Free tier covers a lot.
- Use Dashboardly if — you have a live TikTok Shop and want to know real net profit per SKU, per campaign, per creator. Connects via API.
- Use both if — EchoTik to find what to sell, Dashboardly to measure if it's actually profitable once sales start.
At a glance: Dashboardly vs EchoTik
| Feature | Dashboardly | EchoTik |
|---|---|---|
| Starting price | $29/mo | Free |
| Brand top tier | $199/mo (Pro, 5 shops) | $99/mo |
| Data source | Your TikTok Shop API | Public TikTok scrape |
| Tracks your real profit | Yes | No |
| Product discovery | No | Yes |
| Creator database | No | Yes (large) |
| COGS & margin tracking | Yes | No |
| Real-time order sync | Yes | No |
| Affiliate P&L by creator | Yes | Public-only estimates |
| Chrome extension | No | Yes |
| Markets covered | All TikTok Shop regions | US, UK, SEA |
Pricing side-by-side
| Plan | Dashboardly | EchoTik |
|---|---|---|
| Free tier | 14-day trial | Yes — core features |
| Brand Starter | $29/mo (1 shop) | $29/mo |
| Brand Growing / Pro | $79–$199/mo (3–5 shops) | $59/mo |
| Agency plans | $249–$599/mo (10–40 shops) | $99/mo |
| Shops supported | Up to 40 on Agency Pro | 1 account for research |
Two fundamentally different tools
It's worth being clear about what category each tool belongs to. EchoTik is a market research tool — it looks outward at the TikTok Shop ecosystem to surface trending products, top creators, and category benchmarks. Dashboardly is a profit analytics tool — it looks inward at YOUR shop to calculate real net profit after every cost.
The confusion is that both call themselves "analytics." But market analytics (EchoTik) and shop analytics (Dashboardly) answer different questions. Market analytics asks "what's winning right now?" — shop analytics asks "am I winning right now?" Sellers who don't separate these end up over-investing in research tools and under-investing in profit visibility (or vice versa).
What EchoTik does well
EchoTik's strongest asset is its creator database — one of the largest in the TikTok Shop ecosystem. You can filter creators by market, by niche, by engagement rate, by estimated sales attribution. For sellers building out an affiliate program, this is the starting point.
Product discovery is solid too. The trending products feed updates frequently, and the category filtering covers major TikTok Shop markets (US, UK, SEA). The Chrome extension lets you research products while browsing TikTok itself, which is useful for serendipitous discovery.
The free tier is genuinely usable — unlike tools that gate essential features behind paywalls, EchoTik lets you do real research before subscribing. This is rare in the space.
What Dashboardly does that EchoTik can't
Dashboardly connects directly to your TikTok Shop via the official API. That means every order that comes in flows through Dashboardly's calculator: referral fee applied, payment processing subtracted, affiliate commission attributed to the correct creator, ad spend allocated, refunds matched, COGS pulled from your product settings.
The output is a live profit dashboard that tells you: this SKU made $2,340 in net profit last month after all costs; this creator drove 47 orders at a true margin of 18%; this campaign broke even at a 2.4× ROAS but is net-positive after the 30-day attribution window.
EchoTik can't do any of this because EchoTik doesn't have access to your cost data, your order data, or your actual margins. It's analyzing the market; Dashboardly is analyzing YOUR business.
Pricing: a generous free tier vs a cheap starter
EchoTik's free tier is its biggest competitive advantage — new sellers can do meaningful research without paying anything. The paid tiers ($29, $59, $99) unlock deeper filtering, more daily queries, and expanded creator analytics. For research-focused sellers, the free-to-paid ramp is smooth.
Dashboardly's $29 Starter is aimed at a different buyer: someone who already has a shop running and wants profit visibility immediately. There's no free tier (every shop requires a paid connection), but there's a 14-day trial. Dashboardly also runs dedicated Agency plans starting at $249/mo (10 client shops, 30K orders) up to Agency Pro at $599/mo (40 shops, unlimited orders) with 40% recurring partner commissions on referred brand customers.
Who should choose which (and when)
Pre-launch researcher — EchoTik free tier. Don't pay for Dashboardly until you have a shop.
Active seller, 1–5 SKUs, wants to know margins — Dashboardly starter. Research isn't your bottleneck.
Affiliate program builder — Both. EchoTik to find creators; Dashboardly to measure which creators actually drive profit (not just sales).
Agency managing 5+ shops — Dashboardly Agency plans start at $249/mo for 10 client shops and scale to $599/mo for 40. EchoTik's research value plateaus after 1–2 clients.
Multi-market seller (US + UK + SEA) — Both. EchoTik for market comparison research; Dashboardly for per-shop P&L across regions.
Creator with existing audience launching a shop — Both. EchoTik to match products to your niche audience; Dashboardly once sales start.
Pros & cons, side by side
Dashboardly
- Real net profit — API-synced, not estimates
- Affiliate profit by creator — true ROI per partner
- COGS tracking — know actual margins per SKU
- Dedicated Agency plans — $249–$599/mo with 10–40 client shops + 40% recurring commissions
- No product discovery — use a research tool for that
- No free tier — 14-day trial only
- Needs a live shop — can't use pre-launch
- Not a creator finder — use EchoTik to find affiliates
EchoTik
- Free tier actually useful — real research without paying
- Deep creator database — one of the largest in the space
- Chrome extension — research while browsing TikTok
- Multi-market coverage — US, UK, SEA all covered
- No real profit visibility — public estimates only
- Can't track your actual margins — no shop connection
- Public data ≠ your data — estimates drift from reality
- Not built for multi-shop management — research-first
